![]() Not only did it introduce a new, younger fandom to the show, there’s a lot of Avatar content once you get into it, but it brought people back to a younger time in their lives. Avatar going on Netflix was such a world-breaking moment. We saw huge returns to fandoms like Twilight and Avatar: The Last Airbender. I think this year’s really big theme is nostalgia and comfort. I was telling someone, the whole reason I got into Supernatural was because I saw a gif from the show on Tumblr and I was like, “What is happening? Let me go back and watch this entire series.” That’s the vibe of Tumblr, right? You see a thing and you’re like, “Oh, I need to know everything about that.” You can go from one fandom to another and then you’ll see like, “Ooh, what is this thing?” I’ve got Supernatural on the brain, as who in the fandom doesn’t right now. I was just like, “OK, a new thing.” There’s always a new thing to learn about. I was actually listening to the latest Fansplaining last night and they mentioned it in that. ![]() I don’t know if you know about Minecraft YouTuber fandom? So we’ll all work together to just keep an eye on different fandoms. We all are into our own pieces of Tumblr. I was just writing notes, like, “Oh, what is this thing? And we’ll keep an eye on it.” I have an amazing team. The Witcher has been on my list since it came out. So when it comes to what we track, I have a running notebook that I’ve kept all year of the things that I’ve wanted to have in year in review. My first year in review at Tumblr in 2013, they handed me a spreadsheet and they’re like, ‘OK, go to town.” So I was like, “Cool, let me pull out the threads that I see.” We really let the data tell us how to analyze it, if that makes sense. I’m a librarian, as you know, and I kind of reverse engineered it. We built the whole taxonomy that powers fandom metrics based on what Tumblr talks about. I did want to ask you specifically about the process of how you track trends and how you make decisions about what to track? You have to go in being like, “Alright, I’m so into this thing, what does Tumblr have for me?” It’s not like the other social media networks, right? It’s really about what you love rather than who you know. That’s both the easiest thing and the hardest thing about it. No matter what you love, there’s something on Tumblr for you. I’ve recently gotten into Stained Glass Tumblr. Furby Tumblr is off the hook and they make these incredible creations. If you love sports, sports Tumblr is intense hockey Tumblr, so good. I know that feels like a giant umbrella, but that’s the thing: Tumblr is what you make of it. These are people who come to Tumblr because they love something so much they just want to share that love with people who love it as much as they do. Our new user registration with Gen Z is even higher I’m pretty sure it’s 60%. Go!Īmanda Brennan: Most of our audiences is Gen Z it’s at 48%. I was just hoping you could generally talk about what the Tumblr hive-mind is to you? Which is the way of saying, who uses Tumblr generally? And how and why? If you can even extrapolate those things. (This Q&A has been edited for clarity and length.)ĭen of Geek: I’ve heard you refer to the users as the Tumblr hive-mind or the orchid, whatever it is. Dean Winchester & Castiel, Supernatural (m/m)Īnd, now, our chat with Brennan.Kara Danvers & Lena Luthor, Supergirl (f/f).Luz Noceda & Amity Blight, The Owl House (f/f).Zuko & Sokka, Avatar: The Last Airbender (m/m).Geralt of Rivia & Jaskier, The Witcher (m/m).Richie Tozier & Eddie Kaspbrak, It (m/m).Catra & Adora, She-Ra and the Princesses of Power (f/f).Rey & Kylo Ren, the Star Wars universe (m/f).Catradora Catra & Adora, She-Ra and the Princesses of Power.Reylo Rey & Kylo Ren, the Star Wars universe.We talked to Tumblr’s Trend Expert Amanda Brennan about how she interpreted the biggest trends of the year, how this was a big year for animation and international media, and why 2020 was the year everyone stopped worrying about what was cool and just embraced what they love. In a year when almost everyone spent a lot more time at home, Animal Crossing: New Horizons was the most blogged about topic on the social media platform, followed by animated dramedy Steven Universe, Belgian SKAM adaptation WtFOCK, K-pop supergroup BTS, and Star Wars: The Rise of Skywalker. Tumblr has just released its top fandoms of 2020 and it’s fascinating to see how a year of pandemic and quarantine has affected transformative fandom and broader cultural trends. It’s been a weird and often devastating year, and our social media has reflected that.
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